Toyota Motor Corp recently acknowledged the dwindling U.S. sedan market and expressed its hope that the new Camry model will help boost sales in this particular segment. While dropping gasoline prices in the United States have prompted many buyers to trade in their smaller vehicles for pick-up trucks and SUVs, Toyota Motor Corp highly doubts that mid-size sedans will disappear completely anytime soon. Come see the all-new Camry today at Royal Palm Toyota.
While other automakers have focused on meeting the growing demand for larger vehicles and pickups, sedan production has been pushed to the back burner. Sedans now make up just 38 percent of the U.S. market for new car sales, as opposed to 44 percent in 2015. Toyota sees this as a potential benefit and has expressed confidence that lack of competition from other automakers in the sedan market will allow the automaker to boost its presence in the segment.
At the launch of the new Camry model in Japan, Masato Katsumata (Camry’s chief engineer), expressed optimism that the automaker will have an opportunity to gain greater control of the sedan market “If other automakers left the sedan market to focus more on SUVs.”
Rehabilitating a Fading Segment
Toyota has a strong presence in the sedan market. In the first half of 2017 alone, smaller models like the Camry brought in over 43.5 percent of the total sales for the renowned automaker. The redesign of the Toyota will help boost consumer confidence in the brand.
Once the new Camry goes on sale in August, Toyota is shooting for 30,000 sales of the new vehicle each month in the United States. The Camry is ready to be the leading sedan with its high performing engine and sleek design. Get yourself a first look this month at Royal Palm Toyota!