When the Toyota C-HR first debuted at the 2015 Los Angeles Auto Show as a concept car, it was designed for the Scion brand. When Scion was shuttered, the C-HR found a happy home in the Toyota lineup, along with the iM hatchback and iA sedan. With a new marketing push, it’s starting to take off and Royal Palm Toyota wants you to take a look.
C-HR stands for “Coupe High-Rider” and its unique exterior appeals to buyers who crave an aggressive appearance. Some consider it to be the most distinctively designed subcompact crossover on the market today, thanks to its dramatic, windswept lines. Needless to say, it’s not a nondescript blob. While Toyota has been known for conservative designs in the past, the C-HR takes a radical departure.
Toyota is targeting millennial buyers with the C-HR; this group is younger than the typical Toyota buyer. And they’re running a unique marketing campaign, with a focus on YouTube, MTV, and the social networks. Of course, you don’t have to be a millennial to appreciate exciting design. The C-HR is a cool ride for kids of all ages!
All C-HRs come standard with a seven-inch touchscreen infotainment system, hands-free Bluetooth, dual-zone HVAC, and remote keyless entry. The Toyota Safety Sense P™ (TSS-P) technology suite is standard, with radar cruise control, lane departure alert with steering assist, and automatic high beams. The C-HR XLE Premium adds blind spot mirrors and rear cross-traffic alert.
The C-HR is the least expensive crossover in the Toyota lineup but that does not mean it falls short in terms of performance and ratings. Toyota’s legendary reliability and an official EPA fuel economy rating of 27 city/31 highway make the C-HR a sure bet to keep costs down over the long term. Come test drive this beautiful and efficient ride today at Royal Palm Toyota, we are excited to see you soon.