The Toyota National Clearance Event Has Arrived!

Survey after survey validates that Toyota cars, trucks, and SUVs are a great value at any time. Toyota endlessly upholds high quality and great performance, but the combination of quality and resale values make these vehicles an excellent choice for any type of driver.

Buying a Toyota vehicle is always a smart move, but there are times when purchasing one is better than others. Toyota’s National Clearance Event at Royal Palm Toyota is one of these times. If you have been thinking about adding a Toyota vehicle to your family, now is the perfect time to make your move!

The amazing support Toyota gives to its dealers is what makes the Toyota National Clearance Event such an extraordinary opportunity for potential customers. The dealerships are able to discount their inventory so that customers can experience high quality at a lower price.

2017 Toyota Camry

This month, we are pulling out all the stops to get our customers the best deals possible! This includes the 2017 Toyota Camry. With it’s stylish body to the sleek interior, why not check it out? With its award-winning safety features and great fuel economy, it’s sure to please.

2017 Toyota C-HR

2017 Toyota Tacoma TRD Pro

Come check out Toyota’s National Clearance Event at Royal Palm Toyota today where you will find these 3 impressive models as well as other great rides in stock!

Royal Palm Toyota Is One of the Top 100 Dealerships to Work For!

We have some exciting news here at Royal Palm Toyota! Our dealership has been recognized as a top 100 Best Dealerships to Work For by Automotive News! We want to thank our wonderful employees and staff who represent Royal Palm Toyota extraordinarily well.
What makes this award so prestigious is the fact that only 100 dealerships throughout the United States earned this distinction. To qualify for the 100 Best Dealerships to Work For of 2017, a dealership must excel in:

- Leadership and Planning

- Corporate Culture and Communications

- Role Satisfaction

- Work Environment

- Relationship with Supervisor

- Training

- Development and Resources

- Pay and Benefits

- Overall Engagement

Here, at Royal Palm Toyota, we strive every day to be the best and it is incredible to be recognized with such honor. Visit us today so that you can meet our excellent employees and staff, and see why we have been awarded as one of the 100 Best Dealerships to Work For of 2017!
For the full list of winners, click here.

Will Toyota’s Domination of the U.S. Sedan market Continue With the All-New Camry?

Toyota Motor Corp recently acknowledged the dwindling U.S. sedan market and expressed its hope that the new Camry model will help boost sales in this particular segment. While dropping gasoline prices in the United States have prompted many buyers to trade in their smaller vehicles for pick-up trucks and SUVs, Toyota Motor Corp highly doubts that mid-size sedans will disappear completely anytime soon. Come see the all-new Camry today at Royal Palm Toyota.

While other automakers have focused on meeting the growing demand for larger vehicles and pickups, sedan production has been pushed to the back burner. Sedans now make up just 38 percent of the U.S. market for new car sales, as opposed to 44 percent in 2015. Toyota sees this as a potential benefit and has expressed confidence that lack of competition from other automakers in the sedan market will allow the automaker to boost its presence in the segment.

At the launch of the new Camry model in Japan, Masato Katsumata (Camry’s chief engineer), expressed optimism that the automaker will have an opportunity to gain greater control of the sedan market “If other automakers left the sedan market to focus more on SUVs.”

Rehabilitating a Fading Segment

Toyota has a strong presence in the sedan market. In the first half of 2017 alone, smaller models like the Camry brought in over 43.5 percent of the total sales for the renowned automaker. The redesign of the Toyota will help boost consumer confidence in the brand.

Once the new Camry goes on sale in August, Toyota is shooting for 30,000 sales of the new vehicle each month in the United States. The Camry is ready to be the leading sedan with its high performing engine and sleek design. Get yourself a first look this month at Royal Palm Toyota!

2017 Toyota Tacoma vs. 2017 Honda Ridgeline

The mid-size pickup truck class is hotly contested these days. While the Toyota Tacoma ruled the roost for years without serious competition, the 2017 Honda Ridgeline is quite the contender, with a comfortable cabin and a car-like ride. Can the Ridgeline keep up? Take a look as we Royal Palm Toyota examine how they stack up against each other.

On or Off-Road?

The Tacoma is a conventional body-on-frame pickup truck, while the Ridgeline uses unibody construction. Although Tacoma gets the nod on the toughest off-road trails, the Ridgeline almost keeps up off the beaten path. On paved roads, the Tacoma again excels where it delivers superior ride and handling.


The Tacoma is offered with a 159 horsepower 2.7-liter inline four cylinder or a 278 horsepower 3.5-liter V6. All Ridgelines are equipped with a 280 horsepower 3.5-liter V6 engine, giving them a two-horsepower advantage.

Fuel Economy

The most fuel efficient 2017 Tacoma is EPA rated at 19 city/24 highway miles per gallon when equipped with two-wheel-drive and the 3.5-liter V6 engine. The Ridgeline delivers a slightly higher level of efficiency out on the open road, with the front-wheel-drive model rated at 19 city/26 highway.

Cargo Bed

The Tacoma’s cargo bed is work-oriented, with a handy optional sliding tie-down system. The Ridgeline gets the job done, but it’s all about the Tacoma’s party, with a cooler-like space below the cargo floor (complete with drain plug), optional speakers stealthily built into the cargo bed walls, and an innovative two-way tailgate. The Tacoma takes the reigns on this one. 

If you are looking for a truck, the 2017 Tacoma is the way to go. Stop by Royal Palm Toyota to check out all the cool features and take a test drive today!

Support American Veterans Today!

We at Royal Palm Toyota have great news! Penske Automotive Group has recently partnered up with Paralyzed Veterans of America‘s Mission: ABLE to guarantee disabled veterans receive the care, benefits, and opportunities that they deserve. Royal Palm Toyota is extremely proud of this partnership and we invite you to be a part of our efforts to better the lives of disabled veterans.

Through December 31, 2017, Penske Automotive Group invites you to donate $1 or more to the Paralyzed Veterans of America’s Mission: ABLE campaign when servicing a vehicle at a U.S. Penske Automotive Group Dealership. Penske Automotive Group will be matching each donation up to $500,000.

Today, there are more than 44,000 United States veterans that live and suffer from paralysis. Per person, spinal cord injuries can cost up to a whopping $3 million; while benefits are not always covered. With nearly 85 percent of severely disabled veterans unemployed, Paralyzed Veterans of America helps provide free beneficial programs and services to guide a fulfilling life.

This campaign makes Penske Corporation the largest contributing corporate donor in this current fiscal year. To learn more, come by Royal Palm Toyota today!

The Toyota C-HR Turns Heads

When the Toyota C-HR first debuted at the 2015 Los Angeles Auto Show as a concept car, it was designed for the Scion brand. When Scion was shuttered, the C-HR found a happy home in the Toyota lineup, along with the iM hatchback and iA sedan. With a new marketing push, it’s starting to take off and Royal Palm Toyota wants you to take a look.

Dramatic Design

C-HR stands for “Coupe High-Rider” and its unique exterior appeals to buyers who crave an aggressive appearance. Some consider it to be the most distinctively designed subcompact crossover on the market today, thanks to its dramatic, windswept lines. Needless to say, it’s not a nondescript blob. While Toyota has been known for conservative designs in the past, the C-HR takes a radical departure.

Target: Millennials

Toyota is targeting millennial buyers with the C-HR; this group is younger than the typical Toyota buyer. And they’re running a unique marketing campaign, with a focus on YouTube, MTV, and the social networks. Of course, you don’t have to be a millennial to appreciate exciting design. The C-HR is a cool ride for kids of all ages!

Awesome Technology

All C-HRs come standard with a seven-inch touchscreen infotainment system, hands-free Bluetooth, dual-zone HVAC, and remote keyless entry. The Toyota Safety Sense P™ (TSS-P) technology suite is standard, with radar cruise control, lane departure alert with steering assist, and automatic high beams. The C-HR XLE Premium adds blind spot mirrors and rear cross-traffic alert.

Priced Right

The C-HR is the least expensive crossover in the Toyota lineup but that does not mean it falls short in terms of performance and ratings. Toyota’s legendary reliability and an official EPA fuel economy rating of 27 city/31 highway make the C-HR a sure bet to keep costs down over the long term. Come test drive this beautiful and efficient ride today at Royal Palm Toyota, we are excited to see you soon.

Toyota Highlander XLE: A Great Choice for Families

The Toyota Highlander has been enhanced for 2017 with changes inside and out that are sure to please your family. A new 3.5-liter V6 engine produces 295 horsepower and the front and rear exterior fascias have been freshened up for a crisp, premium appearance. The big bold grille features available LED daytime running lamps.

One of America’s Safest SUVs

The 2017 Highlander earned the coveted Top Safety Pick+ award from the Insurance Institute for Highway Safety (IIHS), with the Toyota’s Safety Sense™ (TSS) technology suite standard on all models. TSS includes lane departure warning with steering assist, adaptive cruise control, and a pre-collision system with pedestrian detection.

Solid Fuel Economy

The 2017 Highlander is EPA rated at 20 city/26 highway/22 combined miles per gallon. The Highlander Hybrid takes it to the next level with 34 city/30 highway. If you do a lot of stop and go driving, the savings will add up. While gasoline prices are relatively inexpensive now, you never know what the future will bring.

Everyone Stays Connected

The Highlander’s Entune™ Infotainment system includes a slew of cool features, including support for your favorite smartphone apps. With five USB ports (three up front and two in the back), everyone stays connected and charged up.

Feature Packed Cabin

The three-row Highlander is comfortable and nicely appointed. Access to the third row is made easier by the addition of second-row seats that tilt and slide. There are eight trim levels in all. The mid-level XLE features leather upholstery, heated seats, push-button start, second-row sunshades, the Entune infotainment system, and a power moonroof. If you hanker for a panoramic moonroof, you may want to upgrade to the range-topping Highlander Limited Platinum.

With seating for up to eight, there’s room for everyone. Stop into Royal Palm Toyota with the family to check out the 2017 Highlander! We at Royal Palm Toyota have always loved the Highlander and we know that you’ll love the latest model!