Putting Safety in the Driver Seat – Why Toyotas are Top Safety Picks

When you go shopping for a new car, truck or SUV, you make a list of the things you have to have. From advanced technology to connect your smartphone to the radio to a capable engine to power your daily commute, you need to look for a wide variety of features to get the most for your money.
No matter what kind of vehicle you are looking for, however, safety should be at the top of your shopping list. If the vehicle you choose is not a safe one, it does not matter how modern the technology is or how powerful the engine.
Year after year, Toyota has been at the top of the safety category. The iconic Japanese automaker consistently makes the top of the list published by the Insurance Institute for Highway Safety (IIHS). Year after year, model after model, Toyota makes the grade and heads up the list of safest vehicles on the road. How do they do it, and what makes Toyota such a smart safety pick?
Ever since they first started making cars, Toyota has been dedicated to the safety of drivers, passengers and other motorists. Building safety into every vehicle it makes has long been standard operating procedure at Toyota, and the automaker’s commitment to protecting drivers, passengers and pedestrians has only grown stronger over the years.
Throughout the years, Toyota has been on the cutting edge of automotive safety technology, and its newest models include a host of safety features designed to protect both operators and passengers. Modern Toyota vehicles can be outfitted with teen driver technologies that forces drivers to use their seatbelts, obey posted speed limits and follow the rules of the roads. These safety equipped vehicles can even report driver behavior to worried parents, sparking powerful conversations and helping new drivers stay safe behind the wheel.
One of the things that makes Toyota such a smart safety pick is the fact that safety technology has been built into every vehicle from the ground up. No matter which Toyota vehicle you choose, you can enjoy a host of advanced safety features, including traction control for better handling even the most challenging driving conditions, antilock braking systems for superior stopping power in emergency situations and vehicle stability control to enhance safety even further.
Toyota vehicles also come with the advanced Smart Stop Technology® (SST), designed to prevent accidents before they happen. In fact, Toyota vehicles equipped with Smart Stop Technology® (SST) have routinely found themselves at the top of the IIHS Safety Pick list.
With so much going for them, it is no wonder Toyota vehicles are consistently rated among the safest on the road. The insurance Institute for Highway Safety (IIHS) is one of the most widely respected and recognized safety agencies in the world, and the fact that they rate Toyota cars, trucks and SUVs so highly speaks volumes. If you have been looking for a safe vehicle for the whole family, just head down to your local Toyota dealer to see what driver protection is all about.